TWIF Media — About
Performance Marketing & Growth Systems

I Build Growth Systems That Turn Businesses Into Predictable Revenue Engines.

I combine growth strategy, paid media, conversion optimization, analytics, CRM automation, and AI to help businesses acquire more customers, increase conversions, and scale profitably.

— Uchenna Imoh, Founder & Performance Marketing Strategist

₦11M+Tracked Revenue
8×Highest ROAS
32×Revenue Growth
193%CVR Improvement
View Case Studies Let's work together
My Story
Uche Imoh
"

Businesses rarely struggle because they lack a website or Facebook ads. They struggle because they don't have a growth system.

I build the system — connecting customer acquisition, operations, analytics, and customer experience into one measurable engine.

Uche Imoh

Uche Imoh

Founder, TWIF Media

What I Do

  • Funnel architecture design
  • Paid media optimization
  • Attribution systems
  • Conversion rate optimization

AI-First

Every project is accelerated by AI — research, copy, design, automation.

Skills & Services

What I bring
to every project

Every service listed below exists because a real client needed it and I built the capability to deliver it.

Growth Strategy Customer Acquisition Go-To-Market Strategy Demand Generation Meta Ads Google Ads TikTok Ads LinkedIn Ads Audience Segmentation Retargeting Conversion Rate Optimization Landing Pages & Funnel Design A/B Testing Marketing Operations CRM & Marketing Automation GA4 & GTM Microsoft Clarity Looker Studio Meta Pixel & Conversion API Local SEO & Google Business Profile Technical SEO AI & Prompt Engineering AI Workflow Design Ecommerce Funnels Course Launch Funnels Offer Design

Build Growth Systems

End-to-end customer acquisition systems — strategy, funnels, tracking, automation — built as one measurable engine

Most popular

Marketing Analytics & Attribution

GA4, GTM, Meta Pixel, CAPI, Microsoft Clarity & Looker Studio — full attribution infrastructure for data-driven decisions

Fast turnaround

Conversion & Funnel Optimization

Landing pages, user journey mapping, A/B testing & CRO — removing friction so qualified leads convert

CRO-focused

Performance Marketing

Meta, Google, TikTok & LinkedIn campaigns — audience segmentation, retargeting & budget optimization for ROI

Get started

Works across every major platform

Systeme.io
Shopify
GoHighLevel
Mailchimp
ConvertKit
Beehiiv
TikTok
Google Ads
Search Console
SEMrush
Canva
CapCut
Higgsfield
Claude
Google AI Labs
Lovable.dev
Midjourney
Cursor
GA4
GTM
Microsoft Clarity
Looker Studio
Growth Experiments & Marketing Systems

Real experiments.
Real results.

Real-world acquisition, conversion, and customer journey experiments executed on live businesses. Click any card for the full breakdown.

Most marketers focus on traffic. My work focuses on conversion efficiency.

Several of these projects were executed under severe budget constraints — paid campaigns averaged approximately $20 per week, while others operated on zero ad spend, relying entirely on organic acquisition systems built from scratch. Instead of relying on larger budgets, I focused on conversion efficiency, customer journey design, lead qualification, marketing measurement, and organic growth infrastructure to generate measurable results from existing and earned traffic.

Bounce Back to Life Performance Marketing & CRO

How I Built a Complete Growth Engine for a Nigerian Health Brand

On an average ad budget of ~$20/week, I ran four interconnected experiments — CRO testing, a diagnostic quiz funnel, content-led demand generation, and performance campaign optimization — to build a system that converts at every stage.

6.2%CVR Before
18.18%CVR After (193% ↑)
$300Ad Spend
$2,400+Revenue (8× ROAS)
A/B Testing Lead Generation Content Marketing Meta Ads Funnel Architecture
View full breakdown
4 Experiments · 1 Growth Engine 193% conversion rate lift on live Nigerian traffic

8×

ROAS

47

Qualified leads

14

New customers

U&I Deliveries Growth Strategy & Organic Acquisition Zero ad spend

From ₦11K to ₦400K/month — Building a Growth Engine From Scratch

Started with no brand, no website, no digital presence, and just two recurring customers generating ₦11,000/month. Built the entire growth system from scratch — brand, SEO, Google Business Profile, ordering workflow, and organic acquisition — scaling to ₦320K–₦400K/month with zero ad spend.

₦11KMonthly revenue
₦400KMonthly revenue
Local SEO Google Business Profile Organic Acquisition Brand Strategy
View full breakdown
Revenue Growth 32× from ₦11K to ₦400K/month, zero ad spend

₦5.2M+

Tracked revenue

579

Orders fulfilled

35+

Active customers

TWIF Media Growth Consultancy · Agency Development

From Cold Outreach to a Structured Growth Consultancy

Built TWIF Media from zero — no structure, no website, no acquisition system — into a positioned growth consultancy with a digital presence, portfolio-led organic acquisition, structured onboarding, and 100% current-client retention across 9 delivered projects.

₦0Revenue at start
~₦2MRevenue generated
Outreach onlyAcquisition at start
Portfolio-ledPrimary channel now
Agency Building Organic Acquisition Portfolio Strategy Client Retention
View full breakdown
4 Years · 9 Clients · 9 Projects 100% current client retention rate

9

Clients

~₦2M

Revenue

4 yrs

In operation

Rabbie

Health & Wellness Brands

Marketing Analytics Infrastructure

Marketing Analytics Infrastructure for Health & Wellness Ecommerce Brand

Designed a modern marketing analytics infrastructure capable of accurately measuring the customer journey, improving attribution reliability, and enabling data-driven optimization across Meta Ads and Google Analytics.

3.0Event Match Quality Before
6.1Event Match Quality After
GA4 + GTM Server-Side Tracking Meta CAPI
Full breakdown
Rabbie

Ecommerce Clients

Marketing Technology Architecture

Building a First-Party Marketing Technology Stack for Ecommerce

Designed and implemented an end-to-end first-party marketing technology architecture integrating analytics, advertising, server-side tracking, and automation platforms into a unified ecosystem.

Event Match Quality

3.0 → 6.1

Tech Stack

Cloud Run + GTM Server + GA4 + CAPI

Cloud Run GTM Server First-Party Tracking
Full breakdown
Transformed Funnels

Before & after

See the transformation — click any tile to play the video and see the full difference.

Before
 Click to watch
Bounce Back to Life ConsultFunnel Redesign
Before
 Click to watch
Tenera Holistic & WellnessWebsite Rebuild
Before
 Click to watch
Rabbie Wellness CenterFunnel Overhaul
After
 Click to watch
Bounce Back to Life ConsultFunnel Redesign
After
 Click to watch
Tenera Holistic & WellnessWebsite Rebuild
After
 Click to watch
Rabbie Wellness CenterFunnel Overhaul
More work

Other funnels built

A quick look at additional funnel, page, and flow work across client projects. Click any tile to view it larger.

Funnel build
Funnel build
Funnel build
Funnel build
Funnel build
Funnel build
Funnel build
Funnel build
Funnel build
Funnel build

Brands & Businesses We've Worked With

Client brand Client brand Client brand Client brand Client brand Client Quarter TWIF Media Client brand

...and many more

How It Works

The Process

01

Step 1

Diagnose

Audit funnel, traffic & conversion leaks to find exactly where performance is breaking down

Step 2

Build Tracking

GA4 + GTM + CAPI implementation — every event tracked, every attribution verified

Step 3

Optimize Funnel

Landing pages + messaging + CRO — removing friction so the right leads convert

Step 4

Scale

Paid ads + retargeting + iteration — scaling what works, cutting what doesn't

Results

Numbers that
speak for themselves.

8x

ROAS

Return on ad spend across tracked campaigns

20%+

CAC Reduction

Lower customer acquisition cost through optimised funnels

193%

Conversion Rate Lift

Improvement in conversion rate from CRO & funnel rebuilds

₦11M+

Tracked Revenue

Verified revenue generated through organic acquisition & performance systems

Based on verified client campaign data. Individual results vary by industry, budget, and starting baseline.

Awards & Certifications

Recognised.
Certified.
Accountable.

Every credential here represents a standard held — not a trophy collected.

Standard Bank

The Beyond Excellence Award

For Excellence in Innovation and Managing Risk.

St. Gregory's College, Ikoyi–Lagos

Outstanding Performance Award

Best Student in SSCE and NECO.

Google Ads

AI-Powered Performance Ads

Certified for excellence in AI-driven advertising strategies.

Google for Education

Gemini Certified Student

Demonstrated knowledge, skills, and competencies in using Google AI.

Google

Google

Google Analytics Certification

Certified in measuring, reporting, and optimising performance using Google Analytics.

Google

Google Ads

Google Ads Video Certification

Certified in building and optimising video ad campaigns on YouTube and across Google's video network.

HubSpot Academy

Inbound Marketing Certification

Certified in attracting, engaging, and delighting customers through content, SEO, and inbound methodology.

All certifications are verifiable. To confirm credentials before engaging, reach out directly and I'll provide documentation.

Testimonials

What clients say

"

It helps to meet a company that cares, a product that works and to have it delivered on time. Uche brought all three.

Destiny O.

Destiny O.

Business Coach

"

He's phenomenal. He didn't just do a good job — he exceeded my expectations. The funnel he built for my course was thoughtful, strategic, and it converted. I'll be back for my next launch.

Chinonye Umezinne

Chinonye Umezinne

Agency Owner

"

The numbers in our transactions dashboard tell the story better than I can. We saw a genuine, measurable uplift — and for the first time our email follow-ups actually felt like us.

BB2L

Bounce Back to Life

Health & Wellness Brand

...more testimonials
Uche Imoh
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